How to Be SEO Friendly

First start by forgetting everything you knew about it. Because the algorithm changes all the time. Hashtags come in and out of popularity just as we blink. The best practice for SEO in my opinion is to keep your titles and you descriptions true to the item you are trying to advertise. Worrying about what’s the hottest hashtag or what’s the keyword of the day will have you running up the walls with a heavy workload. Especially if you have a store inventory as large as I do. I have been messing with SEO for the better part of the last 4 years and I can tell you that every year the story and algorithms changes. The motos have become for profit, so even if you have all the correct SEO parameters and you post on a regular basis, what really matters is the amount of money you pay to actually get your work seen by people. If you are a registered store then you really have your work cut out for you. Some people hire entire teams that are only dedicated to promote in social media and to enhance the SEO experience. Tagging and hashtags and titles and descriptions are great and they do go far but sometimes we can go overboard and get completely overwhelm by all the ins and outs of navigating the bureaucracy of search results. Having a clean story that explains your product and details exactly what it is you are trying to sell is a great start. Sometimes I see shops that have too many descriptions and tags and categories and that can be a good thing. The more information you have explaining your product the more likely you are of getting traffic to your shop. With that said it is also important to be transparent. To be clean and clear and to advertise exactly what you’re selling. If you over use hashtags and tittles and repeat the same information on everything, things can get a little blurry and messy. So let’s run through some of the steps I’ve had to follow to ensure that my SEO game is on point.

First things first, you need to organize your inventory. The more organized you are the better. Make sure you have all your items described. You can use google docs, or a plain notepad, just make sure that notepad can let you copy and paste otherwise you’ll be adding on to your workload. Create a list of your items, preferably as you would like them to appear in your shop. One by one upload each item to the shop. Each time you upload an item to an Eshop the parameters are always often the same. You have a title, detailing the item, You have a description. This descriptions and this title are the most important information that appears in search engine results.

That’s about it. Make sure your website is optimized for SEO, some website builders like squarespace.com or Wix.com have a built in SEO tab on just about everything to make sure easy and simple to add your information, they even show you exactly how it will appear in search engines. The next step is to blog and and post and keep people informed about how to navigate and use your shop.

go back through your store and revisit your titles, making sure that everything is clearly detailed in a way that search engines and consumers looking for your sales can easily find you. Sounds easy enough right, the descriptions of your title should be clean from the start. For example a piece of art detailing a pastoral scene from the south sounds like a good description but I don't know for sure that a customer looking for a framed fine art print to hang on their walls is going to find your beautiful landscape photography based on that description alone. They would probably first type in Framed prints, or framed photography, art for my walls, who knows. So chances are that if the words Print, Framed, Fine Art, or Walls,  are not on your title and description, your customers will probably not find you. 

To make your store SEO friendly, first start by stating, in your titles and descriptions, what you're selling, or what the physical thing is, or what materials are used, or a combination of all of that. - To be continued